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    Demand of Indian Food in UK

    World Wide Popularity of Indian Recipe

    Posted on 2/24/2008

    It’s hard to believe that there are more Indian restaurants in London than Mumbai or Delhi. The word curry originated from a Tamil word "Kari" and has become more popular in western countries than India. Indian cuisine constitutes 2/3rd of total eating out in London.

    Curry, which can be loosely described as something cooked with spices, oil, onions, garlic, ginger, vegetables or meat has become more of a favorite abroad than the native country. This is something of an aberration and no one saw it coming. Can you believe “Chicken Tikka Masala” is crowned as the food of London for last 3 years successively?

    Success of Chicken Tikka Masala

    Chicken Tikka Masala was never a traditional food in India; I won’t wonder if people in India ask about its origin, is it a south or north Indian recipe? Few people asked for little sauce over Chicken Tikka but no one realized this innovation can take claim to be UK’s national food one day. It’s not only Chicken Tikka is blended but also others like Madras, Jalfrezi and many more that have been varied from their authentic guidelines.

    It’s not as if only a few Indian cuisines are making news or being popular in UK, Indian spices and frozen foods are being sold heavily in shopping malls and is also being loved across various ethnicities. People are increasingly interested in learning how to cook and try the delicious delicacies at their home, as a result of which the internet traffic to websites providing Indian cooking solutions has increased manifold.

    Popularity of Indian Ready to Eat Eateries

    Walk into any night club of UK and you won’t be astonished to see Indian ready to eat eateries, people found it tasty with beer and they just love it now. Indian tea is popularly known as “chai”. The “masala chai” a variety of tea meaning spicy tea, is not only popular in UK but also in many North American countries.

    If you have a grocery store or a restaurant in UK then integrate some Indian culture and designs and see the change in users’ pattern and behavior. Ambiance is important to any restaurant and it will be good if your Indian food restaurant not only serves but also looks and feels like any good restaurant in India.

    There is a growing demand of Indian food in UK these days any good entrepreneur can take advantage of this trend.

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    Name: P. Vasanth

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